PANTONE 17-3938 Very Peri, a warm and friendly blue hue with a carefree confidence and joyful attitude, emboldens uninhibited expression and experimentation. This enthusiastic blue hue displays a dynamic presence and a whimsicality that lends itself to unpredictable colour harmonies and spontaneous colour statements.
The introduction of Very Peri marks the first time in the company’s 22-year history that they manufactured a new colour instead of choosing from their pre-existing archive.
“Creating a new colour for the first time in the history of our Pantone Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us,” Laurie Pressman, Vice President of the Pantone Color Institute said.
Very Peri will now get added to the Pantone Fashion, Home, and Interiors Color System, the most widely used colour standards system for fashion, textile, home, and interior design. It’s a versatile tone, lending itself to adaptability in the design world that will also be accessible through the Pantone Connect digital colour platform along with a series of four palettes.
RGB - 102 103 171
CMYK (approximation) - 40, 40, 0, 33
HEX - #6667AB
Pantone - Pantone color of the year 2022
NY Post - Pantone Color of the Year 2022: Shop ‘Very Peri’ periwinkle items
Printmag - It’s Here: The 2022 Pantone Color Of the Year, and it’s Very Peri
Previous releases of Pantone's Colour of the Year series:
2021 - Pantone Colour of the Year - Ultimate Gray + Illuminating
2020 - Pantone Colour of the Year - Classic Blue
2019 - Pantone Colour of the Year - Living Coral
2018 - Pantone Colour of the Year - Ultra Violet
2017 - Pantone Colour of the Year - Greenery
2016 - Pantone Color of the Year - Rose Quartz & Serenity
2015 - Pantone Colour of the Year 2015 - Marsala
2014 - PANTONE 18-3224 Radiant Orchid
2013 - PANTONE 17-5641 Emerald
2012 - PANTONE 17-1463 Tangerine Tango
2011 - PANTONE 18-2120 Honeysuckle
2010 - PANTONE 15-5519 Turquoise
2009 - PANTONE 14-0848 Mimosa
2008 - PANTONE 18-3943 Blue Iris
2007 - PANTONE 19-1557 Chili Pepper
2006 - PANTONE 13-1106 Sand Dollar
2005 - PANTONE 15-5217 Blue Turquoise
2004 - PANTONE 17-1456 Tigerlily
2003 - PANTONE 14-4811 Aqua Sky
2002 - PANTONE 19-1664 True Red
2001 - PANTONE 17-2031 Fuchsia Rose
2000 - PANTONE 15-4020 Cerulean