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Pantone Colour of the Year: Classic Blue

The Pantone Color Institute chose Classic Blue as Pantone Color of the Year 2020.

Pantone’s decade-launching choice might seem staid (especially in comparison to 2019’s showy Living Coral), but such a recognizable, reliable colour presents a foil to the uncertainty the future holds. Cerulean’s impact that year permeated the cultural zeitgeist, ranging from home decor trends to high fashion; for reference, one might consider Meryl Streep’s character Miranda Priestly’s monologue in the early-aughts film, The Devil Wears Prada, where she breaks down how the colour dominated a global industry.

Photo: Pantone

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience. “Many of us looked at 2020 as the future, but now we’re here,” says Laurie Pressman, VP at Pantone Color Institute.


For Pantone, picking the right shade of the moment is a showcase for its bigger business. The company profits from selling everything from swatches to the chemical formulas for its proprietary colours. Pantone also consults with various product companies across industries to keep their colours timely. With the colour of the Year, Pantone offers a free trend forecast to the wider world, in a play to lead the conversation about colour and further cement its expertise.


Colour codes:
PANTONE 19-4052 Classic Blue
CMYK 100-76-25-0
RGB 15-76-129
HEX 0f4c81


Sources:
Pantone - Announcing the Color of the Year 2020
AD Pro - The 2020 Pantone Color of the Year Is Classic Blue
TIME Magazine - Pantone's Color of the Year Is a Comforting Start to 2020. Here’s What to Know About the Choice
FastCompany - Pantone’s 2020 color of the year is the new black

Previous releases of Pantone's Colour of the Year series:
2020 - Pantone Color of the Year - Classic Blue
2019 - Pantone Colour of the Year - Living Coral
2018 - Pantone Colour of the Year - Ultra Violet
2017 - Pantone Colour of the Year - Greenery
2016 - Pantone Colour of the Year - Rose Quartz & Serenity
2015 - Pantone Colour of the Year 2015 - Marsala
2014 - PANTONE 18-3224 Radiant Orchid
2013 - PANTONE 17-5641 Emerald
2012 - PANTONE 17-1463 Tangerine Tango
2011 - PANTONE 18-2120 Honeysuckle
2010 - PANTONE 15-5519 Turquoise
2009 - PANTONE 14-0848 Mimosa
2008 - PANTONE 18-3943 Blue Iris
2007 - PANTONE 19-1557 Chili Pepper
2006 - PANTONE 13-1106 Sand Dollar
2005 - PANTONE 15-5217 Blue Turquoise
2004 - PANTONE 17-1456 Tigerlily
2003 - PANTONE 14-4811 Aqua Sky
2002 - PANTONE 19-1664 True Red
2001 - PANTONE 17-2031 Fuchsia Rose
2000 - PANTONE 15-4020 Cerulean

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Erkki is founder and AD, who has been with Sviiter since its first steps. Erkki is with economy degree but with great passion for art & design. He has been a mentor in Ajujaht, manager of Innovation Year and helped to build Education Innovation Centre in Tallinn University.
erkki@sviiter.ee